By Grazielle Mae A. Sales
LAOAG CITY -- With Ilocos Norte’s record-high
number of overseas Filipino families, the provincial government plans to widen
the reach of the Tan-ok ni Ilocano by targeting Ilocanos abroad who come home
for the holiday season.
“Tan-ok is a celebration of Ilocano pride. It
is the gathering of all Ilocanos saan man sila galing,” Gov. Imee Marcos said,
adding the provincial government is doing an all-out campaign to encourage
several Ilocano associations abroad to grace the event.
Dubbed “festival of festivals”, the Tan-ok ni
Ilocano was established to bring together all the 21 municipalities and 2
cities in the Province of Ilocos Norte who are expected to come up with their
own dance interpretations of their respective festivals. Tan-ok means
“greatness”.
Running successfully for four years now, it
has successfully drawn thousands of spectators, the biggest being from the
previous year which recorded a stronghold of 30,000 people. The crowd usually
includes locals, visitors from neighboring provinces, tourists as well as
television celebrities and respected personalities from the world of culture
and the arts.
“With tens of thousands of people watching it
live and many more viewing it on television and online, [Tan-ok ni Ilocano] is
no doubt the biggest convergence of Ilocanos in history,” said HerdyYumul, an
Ilocano sociologist, esteemed writer and blogger.
‘Ilocano stories, stories of Ilocano’
In his blog, Riknakem, Yumul lauded the
Provincial Tourism Office’s initiative to advocate “authenticity” in the
upcoming festival dances by holding a story workshop last November 5, 2014. It
was participated in by choreographers from the various towns and cities.
“Festivals should have in its core the true
story of its people, be it of an object, food, event or any phenomenon”, he
wrote.
Being one of the speakers for the story
workshop, Yumul also hinted on the new highlights to anticipate for in this
year’s edition of Tan-ok. One of them is the Sunflower Festival, the oldest
organized gay parade in Asia to be performed by the contingents from the town
of Pasuquin who are now shifting away from Panagasin (saltmaking) festival which
“consistently placed poorly in the competition”.
Batac City, which consistently bagged major
prizes since the first installment of the competition, will also have major
revision in their storyline for the Batac Empanada Festival to make it more
relevant to the city’s history.
The town of Bacarra which is widely known for
its huge number of balikbayans and overseas Ilocano families will celebrate on
this success rather than retelling its Bac-bacarra Festival which is mainly
about the townsfolk’s harvesting of “bukto” (a freshwater fish).
When asked about the significance of the
festival in the Ilocano society, Yumul stated: “No singular activity has raised
awareness of and pride in Ilocano greatness more than the Tan-ok ni Ilocano
Festival of Festivals.”
“The grandeur of the performances permeates
the consciousness of our people, who in turn replicate and multiply greatness
in their respective spheres of influence. The songs and dances, and everything
they stand for, resonate in every nook and corner of the world where there is
an Ilocano,” he further explained.
‘Expounding greatness’
Given its growing audience reach, Governor
Imee sees Tan-ok as “a promising opportunity to lead a good and relevant
cause.”
In 2013, part of the festival’s income was
used to help construct the new building of the Philippine National Red Cross in
Ilocos Norte as a reward for the organization’s “extraordinary efforts in times
of calamity”, Governor Imee R. Marcos said.
This year, Tan-ok organizers said that part
of the proceeds from the sales of VIP tickets will help uplift the small and
medium enterprises (SMEs) in the province.
Marcos believes that with the involvement of
balikbayans this year, Tan-ok will cause a flurry of economic activity and the
possibility to re-hype the Overseas Filipinos Remittances Development project
or OFs-RED project which aims to leverage overseas Filipinos' remittances for
local economic development. Ilocos Norte is the pilot site for the said
UNDP-supported project.
Tan-ok ni Ilocano Festival of Festivals will
be held on November 29 in the Ferdinand E. Marcos Stadium, Laoag City. Major
cash prizes await top performing groups which in turn can be utilized for
livelihoods, services and other projects for the people.
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