DAGUPAN CITY
- The formidable alliance between the government and private sector for the
huge task of communicating the COVID-19 vaccination program to the people
is now in full swing.
In the virtual COVID-19 Vaccine Logistics Summit, Director-General Ramon Cualoping III of the Philippine Information Agency (PIA), said the government side of the communication scheme has identified four key milestones for the Vaccine Communication Plan which will be rolled out by the end of January 2021.
PIA is an attached agency of the Presidential Communications Operations Office (PCOO), the lead communication arm of the government.
“The four key milestones include the development and design of communication procedures and protocols; the creation of actual communication plan; third is the implementation; and fourth is the setting up of mechanism for monitoring, evaluation, learning and social listening,” Cualoping said during the Breakout Session for Communications and Public Uptake group.
For the first key milestone, the comms group will design a national and regional information flow, identify spokesperson and protocols for speaking and identify platforms for information dissemination, among others.
In the creation of the actual communication plan, aside from identifying the objectives and messages, the group would also anticipate crisis communications and activate proper utilization of listening tools.
The Director-General said the third key milestone, which will deal on implementation, will need all partners onboard as this will require the cascading of information to other national government agencies, local government units, private sector and the civil society.
“In PIA, we go around the country and we have this program called Explain, Explain Explain. We visit the regions and bring in key senior officials of the government to discuss policies of the government and we can use this platform when we go around the 78 provinces,” Cualoping explained.
He said it is also vital to set-up mechanisms for monitoring and evaluation and develop crisis communication protocols for the supply and the demand side, which makes up for the fourth key consideration.
The private sector, as represented by Ms. Margot Torres during the Summit, said they will help in every area of the communication strategy.
Torres suggested to review the journey of the consumer, from knowing about the vaccine to identification of the pain points and potential ones to be aware on how to develop the comm plan.
“We need to get to the journey and analytics to come up with very clear strategy or framework. We need to be clear. Language may seem like a little detail but to people in communication, that would make the difference,” Torres explained.
Meanwhile, Secretary Carlito Galvez, chief implementer of the National Action Plan on COVID-19 and Vaccine Czar, said he is grateful for the public and private partnership and is hopeful for the implementation of the National Vaccine Roadmap with the tagline ‘Road to Normalcy and Full Economic Recovery’.
“The President’s guidance is to acquire safe, effective and affordable vaccine against COVID-19. Our objective is to have a safe, equitable and effective immunization program for three to five years in order to achieve normalcy in our lives and and full recovery of our economy. The target is to immunize 110 million Filipinos, without exception,” Secretary Galvez said. (JCR/AMB/VHS/PIA Pangasinan)
In the virtual COVID-19 Vaccine Logistics Summit, Director-General Ramon Cualoping III of the Philippine Information Agency (PIA), said the government side of the communication scheme has identified four key milestones for the Vaccine Communication Plan which will be rolled out by the end of January 2021.
PIA is an attached agency of the Presidential Communications Operations Office (PCOO), the lead communication arm of the government.
“The four key milestones include the development and design of communication procedures and protocols; the creation of actual communication plan; third is the implementation; and fourth is the setting up of mechanism for monitoring, evaluation, learning and social listening,” Cualoping said during the Breakout Session for Communications and Public Uptake group.
For the first key milestone, the comms group will design a national and regional information flow, identify spokesperson and protocols for speaking and identify platforms for information dissemination, among others.
In the creation of the actual communication plan, aside from identifying the objectives and messages, the group would also anticipate crisis communications and activate proper utilization of listening tools.
The Director-General said the third key milestone, which will deal on implementation, will need all partners onboard as this will require the cascading of information to other national government agencies, local government units, private sector and the civil society.
“In PIA, we go around the country and we have this program called Explain, Explain Explain. We visit the regions and bring in key senior officials of the government to discuss policies of the government and we can use this platform when we go around the 78 provinces,” Cualoping explained.
He said it is also vital to set-up mechanisms for monitoring and evaluation and develop crisis communication protocols for the supply and the demand side, which makes up for the fourth key consideration.
The private sector, as represented by Ms. Margot Torres during the Summit, said they will help in every area of the communication strategy.
Torres suggested to review the journey of the consumer, from knowing about the vaccine to identification of the pain points and potential ones to be aware on how to develop the comm plan.
“We need to get to the journey and analytics to come up with very clear strategy or framework. We need to be clear. Language may seem like a little detail but to people in communication, that would make the difference,” Torres explained.
Meanwhile, Secretary Carlito Galvez, chief implementer of the National Action Plan on COVID-19 and Vaccine Czar, said he is grateful for the public and private partnership and is hopeful for the implementation of the National Vaccine Roadmap with the tagline ‘Road to Normalcy and Full Economic Recovery’.
“The President’s guidance is to acquire safe, effective and affordable vaccine against COVID-19. Our objective is to have a safe, equitable and effective immunization program for three to five years in order to achieve normalcy in our lives and and full recovery of our economy. The target is to immunize 110 million Filipinos, without exception,” Secretary Galvez said. (JCR/AMB/VHS/PIA Pangasinan)
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