Training farmers on digital marketing

 TECH TRENDS

Leander C. Domingo

TUGUEGARAO CITY -- To empower farmers in Region 2 (Cagayan Valley), they need to be introduced to the dynamic world of digital marketing.
    The idea was cited by no less than the Dept. of Trade and Industry's (DTI) Comprehensive Agrarian Reform Program (CARP), which said it can be done through the conduct of a Digital Marketing Seminar and Workshop on Effective Post Creation among farmers cooperatives and associations.    
    Manilyn Ponce, DTI Region 2 information officer, said one of the successful seminars and workshops on Oct. 19, 2023, conducted on digital marketing was attended by members of The Farmers of Luna Agriculture Coop. (TFoLAC) in Barangay Lalog 1 in the town of Juan in Isabela.
    She said 27 agrarian reform beneficiaries (ARBs) were given a valuable opportunity to explore the dynamic world of digital marketing.
    Ponce said the primary objective of the seminar-workshop in Barangay Lalog 1 was to empower the TFoLAC to expand its product presence and connect with a wider audience through digital marketing.
    She said digital marketing seminars and workshops address the growing importance of digital marketing and its relevance in today's business landscape.
    Like the ARBs in Barangay Lalog 1 during the seminar, Ponce said they were equipped with the latest digital marketing trends and techniques, with an emphasis on the benefits of adopting digital business strategies.
    She said the TFoLAC's journey into the digital sphere began with the creation of its official Facebook page, where participants learned how to navigate the platform effectively.
    Ponce added that the digital marketing seminar also includes both theoretical knowledge and practical demonstrations uploading sample posts on the newly established Facebook page.
    Like the seminar and workshop with the TFoLAC members, they were given hands-on experience in crafting engaging and effective online content, she said.
    Meanwhile, officers of the TFoLAC noted that by embracing modern marketing strategies, the cooperative would strengthen its market networks and adapt to the evolving business landscape.
    The successful collaboration between DTI-Isabela and the TFoLAC exemplifies the government's commitment to supporting rural communities and fostering economic growth through innovative means, Ponce said.
    The knowledge and skills gained by the ARBs will undoubtedly contribute to the prosperity and sustainability of Luna town's agricultural sector, she said, adding that it also provided a valuable opportunity for the farmers to explore the dynamic world of digital marketing,
    The seminar in Lalog 1 was coordinated by Billy Joe Concepcion, provincial CARP coordinator, along with Luna Junior Business Counselor Novelyn Eder, and Productivity and Efficiency Unit Head and Senior Trade and Industry Specialist Mary Rose Dumpit.