BDO
Network Bank (BDONB) has been more than just a business in the communities that
it serves.
The
rural bank has become a valuable member of each community, responding to their
financial needs and even beyond.
However, the various lockdowns have put many
businesses on hold. As a result, business owners and their employees find
themselves struggling to maintain their livelihoods.
As sales dwindle for many businesses due to
the lack of customers, loans from banks and financial institutions are
necessary to keep them afloat and tide them over until the economy recovers.
This was true for a 51-year old
seamstress in Davao City, who was struggling to sustain her sewing and apparel
business. She was lucky enough to receive a huge order for washable face masks
but she still had a problem. Due to slow business in previous months, she
didn’t have enough capital to buy raw materials to produce what her customer
ordered.
The seamstress approached several banks
and lending institutions, but her loan application was denied, as they were not
granting loans during the enhanced community quarantine (ECQ). Feeling
hopeless, she thought that she was going to lose the big order from the
customer and the earnings that she badly needed.
Fortunately, she was approached by BDONB’s
MSME Matina Team. Said team has been proactively calling up entrepreneurs to
find out how the Bank could help, knowing that businesses urgently needed a
financial boost during these times.
After talking to the seamstress, BDONB
assured her that it can grant her a loan even during ECQ, taking away her
distress and despair. As a result, she was able to fulfill her buyer’s order
and provide income not only for herself but for her workers and their families.
The masks she made also helped the community at large by providing them
protection from the pandemic.
The loan had a ripple effect as it made
it possible for the seamstress to buy from her cloth supplier and benefit his
business as well.
BDONB employees are known in their
communities as reliable partners during times of need, often going the extra
mile to make transactions and life in general easier for bank clients. For
instance, it’s not unusual for BDONB employees to meet up with clients at the
checkpoints to process much-needed transactions if travel restrictions prevent
clients from going to the bank.
However, as the pandemic continues to
disrupt the way of life, the face-to-face, physical contact, and reassuring
personal touch with the community that BDONB employees are accustomed to will
have to be put on hold.
The solution that BDONB now offers to its
clients, who are used to the warm, assuring community outreach of the bank’s
employees, is to create its own social media community. This community will be
gathered in the official BDONB Facebook Page, which was recently launched by
the rural bank.
“BDO Network Bank has been looking forward to
an official Facebook page. And for us, this is the best time, as the team is
geared up and more forearmed to support an online community. After a year from
our rebrand, we deem this is the best follow through to continuously propagate
brand awareness and improve our customer engagement,” BDO Network Bank
president J. Antonio S. Itchon said.
“More importantly, we are a proponent
of driving inclusive economic growth through our relevant financial products
and services. We support our clients aspirations and business needs especially
in unserved and underserved communities. By launching our own FB page, we
envision to exponentially grow the number of lives that we can change and
prosper,” he added.
BDO Network Bank’s Facebook page will serve
as its alternative channel in reaching out to the communities it serves. The
platform will complement its on ground services such as answering to product
inquiries, conducting financial wellness roadshows, and getting customer
feedback. All these can be done on its official Facebook page without the need
for face-to-face engagement or visiting BDO Network Bank branches.
Visit BDO Network Bank’s Official Facebook
Page here: fb.com/BDONetworkBankPH.
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