Baguio to host 2017 advertising summit

BAGUIO CITY – This summer capital will host this year’s Advertising Summit set Sept. 13-16 at CAP Convention Center in Camp John Hay and Baguio Country Club.

City administrator Carlos M. Canilao recently met officials of Media Specialists Association of the Philippines led by Venus Navalta and discussed obligations of both parties to ensure successful conduct of the event as one of major activities of the month-long celebration of the city’s charter anniversary.

“We were made to understand that the organizers of this year’s advertising summit decided to hold the prestigious event in Baguio city that is why we are also preparing for the hosting of said event considering it will help in promotion of the city that will boost its local economy,” Canilao said.

The Media Specialist Association of the Philippines (MSAP) is the lead organizer of Advertising Congress 2017.

Canilao said organizers inspected venues of events and accommodation facilities and were convinced the city is ready to host the major event.

According to him, initial commitment of the local government to organizers was security of participants, exemption of participants from vehicle number coding scheme, participation of small industries such as wood carvers, coffee growers during farmer’s market, cultural immersion and presentations from cultural groups in the city, provision of emergency volunteers and responders, availability of vehicles that will be rented for transportation of participants from their hotels to the seminar venues, organized city tour for participants, advertising banners, availability of tents and parachutes for exhibit area, participation of student volunteers, among others.

Canilao told summit organizers the local government will coordinate participation of students from universities and colleges for them to be exposed to advertising industry stakeholders that will give the city promotional boost in media.

Canilao appealed to the government and private sectors to support preparations being done for the advertising congress so organizers of big events will be enticed to consider the city as venue of big events that will boost the city’s tourism industry. -- Dexter A. See