‘Aurora Rising’ tagline started to boost tourism

BALER, Aurora — The province launched recently its new tagline, “Aurora Rising,” aimed at boosting its campaign to promote the numerous tourist destinations in Aurora.

Provincial Information Officer Sherylle Natividad said the tagline launching last weekend was coupled with a new brochure presentation of significant places in this province, including the historic Baler church.

Natividad said their aim is to either improve the current status of Aurora as one of the fastest rising tourist destinations in the country as cited by the recent statistics prepared by the the Department of Tourism (DOT).

The tagline and brochure, which includes four tourism thrusts – trek, revel, surf and dive, will be utilized in various tourism promotional campaigns of the province in the next three years, she said.

The local tourism office here classified the town of Baler as the “most searched” item in the Philippines in 2009 as described by Google Zeitgeist while the www.backpackingphilippines.com. categorized Baler as among the “best surfing beaches in the Philippines” in 2009.

Baler, being the capital of the province, was also tagged as the top beach destination in the entire country last year by the ABS-CBN News Online.