JHMC marketing manager to represent Philippines in international Mexico confab

By Melody Brawner

BAGUIO CITY -- John Hay Management Corporation (JHMC) will send the lone Philippine delegate to Mexico City to attend a conference dubbed  “Step Into the Future   VIII International Conference on Sustainable Transport”.

Michelle Bacalla, JHMC marketing manager, will attend the convention Sept. 30 to Oct. 4 sponsored by CTS Embarq and Walk 2 with 22 delegates from different countries.  

For one week, speakers worldwide will share first hand experiences on how their cities improved quality of life through implementation of sustainable mobility projects that helped transport people  safely, and how they crafted policies that enhanced air quality and eventually, public health and safety.

It will also cover urban mobility to decreasing urban heat and carbon footprint and ease effects of Climate Change.

 This conference is aligned with her Masters degree course in Urban Management at Benguet State University (BSU) where she is working on her thesis on Pedestrianization,    with the intention of  addressing   issues on mobility in Camp John Hay as a tourist destination,  as well as assessing economic and sound environmental conditions of the Camp as a potential Green Destination.

JHMC board of directors headed by Chairman Silvestre C. Afable, President and CEO Jamie Eloise M. Agbayani and BCDA President and CEO Arnel P. Casanova approved the grant after Bacalla presented  her thesis proposal.

This paves the way to the realization of   Agbayani’s vision for a more efficient and empowered workforce.

Michelle is the daughter of Michael and Arlene Bacalla.

Her father was   the jazz pianist of Marksmen band who had gigs at The Halfway House ( a popular club inside Camp John Hay)  during the late 70’s.

She joined JHMC in 2010 after earning her BA Tourism degree at the University of Baguio.