DOT starts new brand tagline for Cordillera

BAGUIO CITY --"Find yourself in the Cordilleras."

This is the new Cordillera tourism brand tagline which the Dept. of Tourism launched last week. 

DOT-CAR officer in charge Jovita Ganongan  said the new regional tagline aims to tell the tourism market Cordillera tourism destinations is wanting of seekers, finders and those who want to do experiential tours including immersion in communities to learn and appreciate the diverse culture and heritage of the Cordillera.

The new tagline will now take part in all the tourism collaterals and the different festivals and tourism events and activities in the region.

Tourism Promotions Board chief operating officer Marie Venus Tan said the “Its More Fun in the Philippines” is still the country’s tourism tagline.    

This is   anchored on three pillars - high spending, extended stay and optimal experience.

She said tourists today are now interest- driven and this is the new norm for travel and tourism which the DOT is preparing and planning for the coming year.

“Travel and tourism is no longer what we have done year on and year out. Travel and tourism is all about storytelling already, people are travelling because they are motivated to travel, interest will be a motivational factor for people around the world even domestically to travel,” she explained.

Tan said that the DOT thru the Tourism Promotions Board will be coming up with new campaign and marketing and promotional directions which will be launched next year. -- JDP/RMC- PIA