Online selling gab ups 42 Kalinga businesses

42 micro-entrepreneurs in the Kalinga can now market their products online under the new normal after attending the E-Commerce webinar given by DTI. 

By Larry T. Lopez

CITY OF TABUK, Kalinga – Forty two micro enterprises in the province can now sell online after attending the E-Commerce webinar given by the Dept. of Trade and Industry.  

DTI Secretary Ramon Lopez, in his virtual message, said online marketing is government’s initiative to help micro entrepreneurs market their products under the new normal.

Lopez noted how the pandemic had knocked down the industry causing many to shut-down since March.

Because of the lockdown due to Covid-19 pandemic, Lopez said online market boomed pushing the DTI to initiate means to connect the sector to e-market platforms.

During the webinar, speakers from Lazada Philippines, Food Panda and PayMaya participated through zoom.

Illuminada Calbuyao, owner of Kalinga Food Treat, said her business practically stopped with the lockdown and she now sees market opportunity with the e-market.  

Like other participants, she said she will cope with effects of the pandemic considering she has financial obligations.  

DTI-Kalinga sirector Lino Cungihan said the activity was part of the 33rd July Cordillera Month celebration themed: “One resilient Cordillera: embracing the new normal towards recovery.” -- PIA Kalinga