Behavior change of residents pressed to revitalize BaIiIi River
>> Thursday, June 26, 2014
BAGUIO
CITY — Behavior change of stakeholders play a vital role in the upkeep of the
Balili River system.
This was pointed out in “behavior change
workshop” of the Balili River System Revitalization Coalition(BRSRC) held recently.
Facilitated
by Ramon Daen and Alexander Deocareza of the Harnessing the Nucleus of
Strengthened Services (HARNESS) consultancy group, BRSRC members identified
crucial behaviors to work on in order to achieve change.
Among these are inconsistent implementation of
policies, improper segregation or garbage disposal, pig waste dumping into the
river, refusal to desludge septic waste, refusal to segregate waste, absence or
improper design of septic tanks, and encroachments tolerated along riverside.
While there are ongoing efforts endeavored in
revitalizing the Balili River, Daen pointed out that if change is desired focus
should also be given on the vital behaviors.
Daen presented the theories behind behavioral
change which he said are unconsciously being applied but learning about it
gives confidence in doing the right thing.
But he cautioned that most of the behavior
change efforts fail because it gives focus to only one level. The various
levels progress which start with personal progressing into social and finally
structural levels which incorporate elements of motivation and ability,
and hand in hand, the combination
is called sources of influence, according to Daen.
Making
the undesirable desirable, surpassing one’s limit, harnessing peer pressure,
design reward and demand accountability and changing the environment are the
sources of influence in changing behavior so that if all are present change is
inevitable, Daen pointed out.
In developing a plan for the river system,
he said all of the influencers should be
considered to give a sense of ownership among the stakeholders at the barangay
level with the guidance of the BRSRC.
The coalition recognized the need to actively
involve the community or the barangay, the forerunners in maintaining the river
system, in the revitalization effort
apart from the ongoing efforts and those
already undertaken.
Equipped with knowledge and skills on changing
attitudes and behaviors, the coalition members are expected to download these
to the barangays through appropriate activities in ensuring better
participation and sustainability in the upkeep of the Sagudin-Balili River.
The workshop was sponsored by the University of the Philippines- Baguio
together with the Environment and Management Bureau of the Department of
Environment and Natural Resources – Cordillera and Water Governance Project of
the UP System.
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