'Find yourself in Cordilleras’ relaunched

By Gaby B. Keith

BAGUIO CITY -- The Dept. of Tourism-Cordillera Administrative Region (DoT-CAR) relaunched the regional tourism brand tagline "Find Yourself in the Cordilleras" Nov. 4 at the Baguio Convention and Cultural Center to ignite and bring back the interest of tourists and look at the Cordillera as something where they could identify themselves through its indigenous culture, nature and never-ending adventures. Formally opened by the DoT-CAR regional director Jovy Ganongan with assistance from DoT Assistant Secretary for Special Concerns Kristine Vanessa Chiong-Genegobis, the relaunch featured travel videos of the different provinces of the Cordillera, Baguio included, with its Breathe Baguio Travel Ad.
    Ganongan said "Find Yourself in the Cordillera" has come a long way in providing branding and marketing identity for the Cordillera region since it was launched in December 2018.