SM Foundation Operation Tulong aids Baguio families

By Jill Galario

BAGUIO SM Foundation, Inc. (SMFI) with SM Cares, SM Markets and SM City Baguio with support of City Social Welfare and Development (CSWD), joined in helping victims of Super Typhoon Egay through its Operation Tulong Express mission last July 31.
    Heavy rains poured over the region by Super Typhoon Egay, widespread flooding and landslides has caused in some parts of North Luzon.
    As one of first responders during the flood-stricken communities through SM Foundation’s Operation Tulong Express gave immediate assistance to hundreds of affected families in Barangay Pacday Quinio-Asin Road, Barangay San Luis and Victoria Village.
    Baguio City Social Welfare and Development officers Ruth Bioyo and Floredeliza Dematera expressed their sincere gratitude to SM, highlighting the company's proactive approach in reaching out to the community during difficult times.
    SM’s Operation Tulong Express focused on disaster response and relief efforts, promptly mobilizing resources to assist affected communities during calamities.
    The distribution of Kalinga Packs headed by assistant Mall manager Lani Delovino and volunteer employees and agencies from SM City Baguio. SM consistently demonstrated commitment to incorporate social responsibility, engaging in numerous initiatives to support the community.

Established in 1983 by Henry Sy Sr. and Felicidad T. Sy, SM Foundation Inc. is the heart of the SM Group of Companies focused on social inclusion by nurturing and caring for the under-served communities where SM is present.

Anchored on its founding principle of “People Helping People”, the socio-civic arm of the SM Group of Companies, conducts charity projects under four areas of advocacy - education through scholarship programs and donations of school houses; health-oriented projects like medical missions, mobile clinics and hospital activity centers; religious community projects and mall-based outreach programs.

Committed to serve by supporting and empowering host communities through education, health care, shelter, disaster response, farmer’s training, environmental programs and care for person with disabilities. SMFI work hand in hand with communities to create opportunities and improve lives.